Even with the rampant pandemic, the pace of start-ups and formulation of new small companies is astonishing. It is like the pandemic has served as an equalizer and democratized the business world, as it was solely run by big corporations.
Small businesses mean small profits and small costs. They don’t have large manufacturing and marketing budgets to spend money without thinking. So, they are always on the lookout for affordable, or even free, marketing.
Local business directories have never run out of fashion. They eclipsed for a while and then made a comeback, stronger than ever.
For small companies, here are five benefits of the local business listing for marketing endeavors.
Significant Benefits Of Local Business Listing
#1 Boost Your Virtual Online Presence
Having a website for online presence is not enough, you need to show your presence on different sites to get noticed. Which sites? What is the easiest way of doing it? List and claim your business on local online directories. Online presence is the first most loved benefit of the local business listing.
If you search for your company brand name on the internet, you'll probably find it listed in directories with ratings (a crucial part – Must claim and manage listings)
Optimize your listings against keywords so that even if your website doesn’t rank but one of your claimed business listings on good directories still have a chance to rank with your business name.
#2 Local Exposure
Exposure to directory visitors:
Online business directories, despite their size, offer powerful filtering and recommending options, and may help you connect with your target audience with ease. As a local business, directories are much preferred since they increase your visibility in your own town.
Users may search for businesses using particular criteria such as service, location, and category in most online business directories. Simply by submitting comprehensive and correct information in your entry, the directory will link your business to those who are looking for it, even if they don't specifically search for your business name. This is quite useful because many individuals are unaware of how to search for a certain business name or the range of work that company offers.
Exposure through SEs:
Benefits of local business listing include exposure through search engines. In addition, to the bonus tip shared in the first point, your business listings provide links back to your official site that helps you improve the authority of your site and better rankings against local searches. This takes us to our next point.
#3 Let Search Engines (Google) Know Your Brand
The more information SE crawlers can gather about your website over the internet, and the more consistent that information is, the higher you will rank in the eyes and results of SE. This is because search engines will recognize you as a brand, and may show you up against local searches by understanding you as a relevant business against a search query made for service in your locality.
Apart from optimizing your listings against keywords, keep your information consistent, updated, and accurate. Your business name, locality, category, and contact information are crucial in this regard. Consistency makes your brand authentic both for users and search engines.
#4 Build Brand Reputation
A fully fleshed-out, accurate business listing instills more trust in a customer. They want to know the particular location of the business and why they should go there. Customers are not just drawn in by billboards, magazine ads, or word-of-mouth marketing. If a local business is to be trusted, it must be published online, with complete profiles that include true business hours and services.
#5 Use Feedback In Your Favor
The last on our list of benefits of local business listing, it’s feedback from your customers. Because word of mouth has long been a trustworthy source for customers, most internet business directories include a customer review section. Customers can now write evaluations more quickly—even during their experience—thanks to the real-time and sharing features of mobile devices. People now, more than ever, seek out and trust online customer evaluations, so be included in online business directories and you'll have direct access to your target audience.
It is all great when you get positive feedback. But, even in the face of a negative review, make sure you follow it through and let others see it. This way, you will appear as a true industry leader. If you want to get reviewed, the best way is to ask your happy clients to write a review for your business.
Small business directories are evolving at a fast pace. TopSpot 101 is one of the best small business directories with an immense daily user base. It has all the modern features and some more to ensure your brand name remains at the top of the competition.